Caffeinated Weka

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behavior change is a war between opposing sides who are invested in specific outcome behaviors, and you should choose consciously which side you’re on. Your interventions will always appear ethical when filtered through the lens of your own values, but by understanding some of the potential issues, you can avoid waking up and finding that you aren’t proud of the work you’ve done.
Caffeinated Weka
Ethics and values
Start at the End: How to Build Products That Create Change
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