These arrows represent the balance of competing pressures that create our behavior: promoting pressures—the up arrow—make a behavior more likely and inhibiting pressures—the down arrow—make a behavior less likely. What we actually do is determined by the net product of those forces. If the promoting pressures overcome the inhibiting pressures, we act. If the inhibiting pressures are stronger, we don’t. And both sides are equally responsible for the ultimate behavior:
Promoting pressures vs inhibiting pressres
