“The building backed up to another complex so there were really only three sides of the structure that anyone would ever see. Being frugal, I only painted the three exposed sides, cutting my paint budget by twenty-five percent. There’s now a running joke in the company where people will tease each other by saying, ‘You’re trying to paint the fourth wall!’ The implication being what they’re advocating is a non-strategic expense. ‘Not painting the fourth wall’ is now ingrained in our culture.”
