Your why is the foundation and fuel of the AMRAP Mentality. Hard work and focus are the heart of it, but the why builds the base. This basic structure, in which we establish work capacity goals within small chunks of time and add the pressure of deadlines and competition, is a powerful tool. It makes focus not just a skill, but a necessity. Focus is automatic when you set up the right conditions. And having a strong why will help refine your focus.