Do you know how long an emotion is actually meant to last? 90 seconds. Seriously, just one and a half minutes for an emotion to run its course. But you are calling “bullshit” right now, I know. Because if that were really the case, why do our emotions last hours, days, or years? 90 seconds? Not so much. Emotions last longer than 90 seconds because we continue to fuel them with our thoughts. We do this by telling ourselves the same stories about the triggering situation over and over. This is when they stop being emotions and start becoming moods.