The first need is for Certainty/Comfort – this is our need to feel in control and secure. The second is the opposite: our need for Variety and Uncertainty. The third need is Significance. We all need to feel important and unique. Tony explained that some of us get a feeling of significance from our work, some achieve it by having a flash car or by getting a thousand Twitter followers. Tony said that you can even get significance by committing crimes – sounds strange but if you hold a knife up to someone you are suddenly very important in their eyes. Need four is Love and Connection. Need five
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