Vivek Kumar

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In his telling, which he based on his observations of Greek theater, every story needs a beginning, a middle, and an end, and what keeps a story going is that the incidents within the story are linked together by cause and effect. For the story to have an effect, the protagonist should see a change in fortune over the course of the story. It is amazing how well that structure has held up through time.
Narrative and Numbers: The Value of Stories in Business
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