The second test is determining whether the story you are telling is plausible, a stronger test. For a story to be plausible, you have to provide some evidence that it can happen, by pointing first to other companies that have pulled it off and then to your own history to make a case that you are similar to these successful companies. The third and toughest test is determining whether the story you are telling is probable, and that requires that you be willing to quantify your story and make your best estimates of how your story will play out in numbers.
