Scientists spent decades presenting the unambiguous data, demonstrating to anyone who would listen just what kind of crisis will come for the planet if nothing is done, and then watched, year after year, as nothing was done. It should not be altogether surprising that they returned again and again to the communications greenroom, scratching their heads about rhetorical strategy and “messaging.” If only they were in charge, they would know exactly what to do, and there would be no need to panic. So why wouldn’t anyone listen to them? It had to be the rhetoric. What other explanation could there
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