What was the recipe for the success of India’s most admired youth brand? Harish Bhat has a simple answer: ‘They were true to their target consumers. It was the total immersion in their consumers that created the Fastrack magic. I saw my own role as providing broad strategic direction to Fastrack, ensuring that business metrics were met, and, most importantly, providing this maverick team all the space they needed to stay the course and to work at their most fluent, creative best. Which they did!’
