TITAN: Inside India’s Most Successful Consumer Brand

by Vinay Kamath

The ability to let go of things that didn’t work was a strong corporate ethic and helped create the brand that Titan became,

Titan had successfully negotiated the tricky business of sales and distribution by working out an effective franchisee model which cut out middlemen and offered retailers a slightly better margin that it labelled as a cash discount.

Moat similar to Asian Paints