The problem is that most people—including those with high general intelligence, education, and professional expertise—lack the adequate self-reflection to interpret the valuable signals correctly and identify the cues that are going to lead them astray. According to the research, bias doesn’t come from intuitions and emotions per se, but from an inability to recognize those feelings for what they really are and override them when necessary; we then use our intelligence and knowledge to justify erroneous judgments made on the basis of them.
