There is also framing: the fact that you may change your opinion based on the way information is phrased. Suppose you are considering a medical treatment for 600 people with a deadly illness and it has a 1 in 3 success rate. You can be told either that “200 people will be saved using this treatment” (the gain framing) or that “400 people will die using this treatment” (the loss framing).
Framing
