Take one of the car manufacturer Toyota’s biggest disasters. In August 2009, a Californian family of four died when the accelerator pedal of their Lexus jammed, leading the driver to lose control on the motorway and plough into an embankment at 120 miles per hour, where the car burst into flames. Toyota had to recall more than six million cars – a disaster that could have been avoided if the company had paid serious attention to more than two thousand reports of accelerator malfunction over the previous decades, which is around five times the number of complaints that a car manufacturer might
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