Instead, Cook and Lewandowsky argue that any attempt to debunk a misconception should be careful to design the page so that the fact stands out. If possible, you should avoid repeating the myth entirely. When trying to combat fears about vaccines, for instance, you may just decide to focus on the scientifically proven, positive benefits. But if it is necessary to discuss the myths, you can at least make sure that the false statements are less salient than the truth you are trying to convey. It’s better to headline your article ‘Flu vaccines are safe and effective’ than ‘Myth: Vaccines can give
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