That single-minded determination helped Jobs to revolutionise technology, but it also backfired in his personal life, particularly after he was diagnosed with pancreatic cancer in 2003. Ignoring his doctor’s advice, he instead opted for quack cures such as herbal remedies, spiritual healing and a strict fruit juice diet. According to all those around him, Jobs had convinced himself that his cancer was something he could cure himself, and his amazing intelligence seems to have allowed him to dismiss any opinions to the contrary.60 By the time he finally underwent surgery, the cancer had
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