That’s why beauty can never be about preference. “I just like what I like” is always a capitalist lie. Beauty would be a useless concept for capital if it were only a preference in the purest sense. Capital demands that beauty be coercive. If beauty matters at all to how people perceive you, how institutions treat you, which rules are applied to you, and what choices you can make, then beauty must also be a structure of patterns, institutions, and exchanges that eats your preferences for lunch.
