For example, let’s say you are a pro-lifer on the abortion issue. If you go to people who are pro-choice and call them baby-killers, you’re weaponizing your values and thus neutralizing their moral content. Perhaps you are pro-life because you believe life is a gift from God and think it’s morally wrong to throw it away. However, if you call someone who disagrees with you a baby-killer, you haven’t told the person who disagrees with you that life is a beautiful thing; you’ve called your opponent a murderer. You’ve hardened that person’s opposition and neutralized the moral content of your own
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