The Mozart Effect Effect thrives in a realm that is neither science nor art, a realm that is far more organically American: marketing. Megacorporations like “Baby Einstein” are born and flourish by promoting the disproven belief that blasting Mozart toward a baby—or even a fetus—can fast-track the kid to Harvard. In 1998, Georgia governor Zell Miller allocates over $100,000 in state funds to provide every child born in Georgia with a tape or CD of classical music, arguing that it will help Georgia’s kids outperform their peers in math and science.
