Super Thinking: Upgrade Your Reasoning and Make Better Decisions with Mental Models

by Gabriel Weinberg

My team can build our product. We have the right number and type of engineers; our engineers have the right expertise; our product can be built in a reasonable amount of time; etc. • People will want our product. Our product solves the problem we think it does; our product is simple enough to use; our product has the critical features needed for success; etc. • Our product will generate profit. We can charge more for our product than it costs to make and market it; we have good messaging to market our product; we can sell enough of our product to cover our fixed costs; etc. • We will be able to fend off competitors. We can protect our intellectual property; we are doing something that is difficult to copy; we can build a trusted brand; etc. • The market is large enough for a long-term business opportunity. There are enough people out there who will want to buy our product; the market for our product is growing rapidly; the bigger we get, the more profit we can make; etc.