In the run-up to the 2012 U.S. presidential election and again in 2018, the search engine DuckDuckGo (founded by Gabriel) conducted studies where individuals searched on Google for the same political topics, such as gun control and climate change. It discovered that people got significantly different results, personalized to them, when searching for the same topics at the same time. This happened even when they were signed out and in so-called incognito mode. Many people don’t realize that they are getting tailored results based on what a mathematical algorithm thinks would increase their
...more
