Activities in quadrant I (Urgent/Important, such as handling a medical emergency) need to be done immediately. Activities in quadrant II (Not Urgent/Important, such as deep work) are also crucial, and should be prioritized just after the activities from quadrant I. You should focus your creative energies on these quadrant II activities as much as possible, because working on them will drive you fastest toward your long-term goals. The activities in quadrant III (Urgent/Not Important, such as most events and many “pressing” matters) might be better delegated, outsourced, or just ignored.
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