While new hires can grow accustomed to a new culture, they may be resistant initially. So the more up-front you are about the culture of the organization, the better. In fact, being explicit about your cultural norms is one of the most high-leverage activities you can do as an organizational leader (see Chapter 3). It can help prospective team members figure out whether your organization is a good fit for them. Strengthening cultural norms also helps existing team members work together more efficiently.
