The 5 AM Club: Own Your Morning. Elevate Your Life

by Robin Sharma

“During the final pocket, from 5:40 to 6 AM, of The 20/20/20 Formula, work on becoming more valuable, to your industry as well as to society. See, you don’t receive success and influence only because of what you want. You attract it into your life based on who you are—as a person and as a producer. Private desire without personal development is like dreaming of having a gorgeous garden but not planting any seeds. We magnetize ourselves to excellent rewards by raising the value of our selves. I made my fortune from this idea. As I improved, my capacity to improve the lives of more people improved through the elevated quality of my service. As I made myself more knowledgeable, I became more valuable to the fields in which I conducted my businesses, which lifted my income and my impact. Here’s a concept fairly foreign in today’s age: read a book. Study the lives of the greatest men and women of the past by consuming their autobiographies during the ‘Grow’ pocket. Learn about the latest advancements in psychology. Devour works on innovation and communication, productivity and leadership, prosperity and history. And watch documentaries on how the best do what they do—and grew into who they are. Listen to audiobooks on personal mastery, creativity and business-building. One of the traits all my billionaire friends and I have in common is we absolutely love to learn. We grow—and capitalize on—our gifts and talents relentlessly. We invest in expanding ourselves—and our pro games—c...