Food tastes good for the same reason sex feels good. We wouldn’t last very long as a species without both. Without pleasure centers and reward pathways in our brains incentivizing our efforts, we might not have sufficient drive to seek out either. Hunting and gathering take a lot of work. No surprise, then, that our appetites and food cravings are governed in part by the “feel good” messengers in our brains: dopamine (the “reward hormone”), serotonin (the “happiness hormone”), oxytocin (the “love hormone”),1599 endorphins (our own body’s natural opioids), and endocannabinoids (our bodies’
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