In the Mad Men age before the consumer movement was in bloom, advertising company executives were more willing to talk frankly about the purpose of their ads and how they felt about aiming them at the “child market.”825 For example, consider this 1965 quote from an ad executive for Kellogg’s and Oscar Mayer: Our primary goal is to sell products to children, not educate them. When you sell a woman a product and she goes in to the store and finds your brand isn’t in stock, she will probably forget about it. But when you sell a kid on your product, if he can’t get it, he will throw himself on the
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