This has led sugar industry spokespersons, like the head of the World Sugar Research Organisation, to say things like “overconsumption of anything is harmful, including of water and air.”1507 Yes, he compared the overconsumption of sugar to breathing too much. This is a throwback to the well-worn tobacco industry script: They’re simply providing choices; they don’t condone the overuse of their products; and, if people fall ill after consuming it, the victims can only blame themselves.
