You are your group's official spokesperson and its champion, ambassador, lobbyist, advocate, and public relations flack. Both your people and the organization expect you to play this role. How your group is perceived by outsiders will depend largely on your efforts. Did it successfully complete a big project and come in under budget? It's your job to spread the good news. We know a group that failed to hit an important deadline, and its manager saved the day not only by leading the group to find a solution but also by personally going around to all other groups involved and explaining the
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