The “pad” opened in June 1967, at the dawn of the summer of love. West took pains to ensure that it felt realistic, decorating it “with posters, flowers and paint.” Thus was born the Haight-Ashbury Project, as he called it, or “HAP,” for short. For the next six months, he undertook “an ongoing program of intensive interdisciplinary study into the life and times of the hippies.”
