“basic moral, religious or political matters.” The title of the project was Mass Conversion. As I was soon to see, its funds came from Sidney J. Gottlieb, the head of the CIA’s MKULTRA program. In other words, as I said to David Smith, it was all but certain that Jolly West came to the Haight to answer a more ignoble question than “What is a hippie?” “That would be a cover project,” I told Smith.