The personal unconscious deals with subjective issues, usually revolving around sex, love, status, submission, dominance, hope, fear, anxiety, fantasy, and taboo. It is closely related to the Freudian Id. The collective unconscious deals with objective issues, addressing how humans interact with each other. It is about rules, laws, customs, regulations, manners, etiquette, appropriate ways of behaving. It is closely related to the Freudian Superego.
