Buyers reject businesses all the time. For most, it’s the norm to pass on an opportunity after only reviewing the teaser. As discussed in Types of Buyers, good investors often recognize quickly when something is not the right fit. When a group passes, it is not necessarily a judgment on the quality of your company. Some groups will pass for cause. They may say, “Your client concentration is too high,” or point out some other flaw. While being judged is never fun, try to take it for what it is: constructive feedback from the market.
