Eric Holmen, the Senior Vice President of Urban Airship, a company on whom “[e]very day, marketers and developers depend on…to deliver one billion mobile moments that inspire interest and drive action.” Holmen sees big bucks in authenticity: People increasingly want to spend time well, not spend more of it…If it’s our shallowest self which is reflected to us every time we open Facebook, Instagram and YouTube, the best business opportunity around might be to begin to cater for our aspirational selves.26
