How to Do Nothing: Resisting the Attention Economy

by Jenny Odell

A real withdrawal of attention happens first and foremost in the mind. What is needed, then, is not a “once-and-for-all” type of quitting but ongoing training: the ability not just to withdraw attention, but to invest it somewhere else, to enlarge and proliferate it, to improve its acuity. We need to be able to think across different time scales when the mediascape would have us think in twenty-four-hour (or shorter) cycles, to pause for consideration when clickbait would have us click, to risk unpopularity by searching for context when our Facebook feed is an outpouring of unchecked outrage and scapegoating, to closely study the ways that media and advertising play upon our emotions, to understand the algorithmic versions of ourselves that such forces have learned to manipulate, and to know when we are being guilted, threatened, and gaslighted into reactions that come not from will and reflection but from fear and anxiety. I am less interested in a mass exodus from Facebook and Twitter than I am in a mass movement of attention: what happens when people regain control over their attention and begin to direct it again, together.