Nate Kolker

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It was the image of utter inactivity that so galled Takala’s colleagues. “Appearing as if you’re doing nothing is seen as a threat to the general working order of the company, creating a sense of the unknown,” they wrote, adding solemnly, “The potential of nothing is everything.”4
Nate Kolker
Is this that deep? The experiement lady just feels creepy
How to Do Nothing: Resisting the Attention Economy
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