In After the Future, the Marxist theorist Franco “Bifo” Berardi ties the defeat of labor movements in the eighties to rise of the idea that we should all be entrepreneurs. In the past, he notes, economic risk was the business of the capitalist, the investor. Today, though, “‘we are all capitalists’…and therefore, we all have to take risks…The essential idea is that we should all consider life as an economic venture, as a race where there are winners and losers.”