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tended to make big bets after they’d empirically validated that the bet would pay off,
fire bullets, then cannonballs
they make a conceptual shift from “running a business” to turning a flywheel.
they extend that flywheel by firing bullets, then cannonballs.
They crank the flywheel in their first arena of success, while simultaneously firing bullets to discover new things that might work...
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the First Who principle
to get the right people on the bus.
The only legitimate form of discipline is self-discipline, having the inner will to do whatever it takes to create a great outcome, no matter how difficult.
To build an enduring great organization—whether in the business or social sectors—you need disciplined people who engage in disciplined thought and take disciplined action to produce superior results and make a distinctive impact in the world. Then you need the discipline to sustain momentum over a long period of time and to lay the foundations for lasting endurance.
Stage 1: Disciplined People Stage 2: Disciplined Thought
Stage 3: Disciplined Action Stage 4: Building to Last
The critical question
But what will you do with the luck that you get?
Greatness is an inherently dynamic process, not an end point. The moment you think of yourself as great, your slide toward mediocrity will have already begun.
