Each of these disruptors spotted a section in the value delivery pipeline where value was created but only charged for at some later point in the process. Leaving money on the table is what feeds these opportunistic decouplers. The only way to coexist with them, without expending huge resources to squash each and every one as they appear, is to minimize their incentives. Rebalancing achieves this, allowing you to capture value at every point in the CVC where you create it.
