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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, by Thales S. Teixeira

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Step 4: Break the Weak Links The fourth step is to actually break the weak links and make it worthwhile for customers to decouple their activities from the incumbent.
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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
by Thales S. Teixeira
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