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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, by Thales S. Teixeira

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Apple has attracted loyal customers across categories by deeply integrating its hardware, software, online, and offline services such as digital content, data cloud, and retail experiences.
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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
by Thales S. Teixeira
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