Yong-Nam Kim

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they need to do the following: visit a retailer that sells multiple items that can be combined into an outfit > choose an initial item (e.g., a blouse) > choose a second item (e.g., a matching skirt) > choose a third item (e.g., shoes) >…> purchase all the items > use the items together in an outfit.
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
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