Timothy Koller

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Physical systems such as electrons, stars, and my daughter’s bedroom naturally become more disorganized over time. Its level of entropy, a measure of a system’s disorganization, rises. You can resist the law of entropy, but only by expending energy (in the case of my daughter’s bedroom, a lot of energy) to render a given system more orderly and to reverse the tendency toward disorganization.
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
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