Robbie Bach, former president of Microsoft’s Entertainment and Devices Division, oversaw the company’s gaming, music, video, phone, and retail sales businesses for two decades. In an interview with me, he recalled an instance when he had his cookie licked. “My group wanted to design a better media player,” he said, “but the Windows team wanted its own media player. And so they got to design it. Do I think people were devious about it? No. People would let their ego get in the way of it. In that case, both groups lost. None was successful. This was all very detrimental to our customer. What
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