As you ponder options in your own company, be prepared for pushback. Paul, the executive who oversees physical stores, might complain that subscription boxes will cannibalize foot traffic. Ann in accounting might argue that price-matching will erode profitability. And Jim from logistics will cry foul about higher costs of automating replenishment. How should you respond to them? Each of their separate analyses is correct, but all of them implicitly assume that your customer base will remain the same whether or not you embrace any of the above changes. When your customer has the option of
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