If incumbents’ embrace of a resource-centric perspective constitutes the underlying culprit behind growth stalls, companies can’t avoid or mitigate these stalls simply by innovating more, as experts have advised. It’s easy enough to convene all of your engineers, scientists, and designers and charge them with creating some great new offering, or to assemble the strategy department and tell them to devise a brilliant new strategy. But if you’re Comcast or Blockbuster, that approach alone won’t allow you to make the decisions necessary to take on Netflix. Rather, executives at incumbents must
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