In evaluating where to grow next, think methodically about each activity in the customer’s value chain. Map out the CVC activities as seen by the customer. Then switch the focus back to you, determining the skills you would require in order to bring to market an offering that helps customers perform each activity. Compare these skills with those your company currently possesses. If the skills match up well, then you might viably couple that activity. Otherwise, you’ll need to fill in skill gaps by building skills internally, borrowing from others via a partnership of some sort, or buying them
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