In general, I refer to digital businesses as for-profit organizations that use the internet (web, mobile apps, etc.) as a channel to acquire customers and/or deliver products and services. These firms are essentially “users” of technology innovations rather than “builders”—a key distinction. Companies such as Apple, Tesla, and some divisions of Amazon and Alphabet are technology innovators, but these represent the exception in the digital economy, not the rule. Overall, if digital businesses are a subset of all businesses, we can regard tech firms as a subset in turn of digital businesses (see
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