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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, by Thales S. Teixeira

incumbents must constantly monitor their customers’ consideration set via surveys and other market research tools.

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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption

by Thales S. Teixeira

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