This chapter and the two preceding it have sought to help you understand the new reality of disruption—what it is, how it works, and what causes it. There is a common pattern to the latest wave of digital disruption. It is driven not by technology but rather by customers’ desires to reduce the costs of acquiring goods and services. It’s not that technology is unimportant, but that it often serves as the enabler of disruption rather than as its primary originator.
