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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption, by Thales S. Teixeira

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So how could Ryanair win in a highly competitive market with an inferior product? The company possessed something else that competitors lacked: an innovative business model.
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Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
Unlocking the Customer Value Chain: How Decoupling Drives Consumer Disruption
by Thales S. Teixeira
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